How to turn networking into sales – in the 21st century
A one day business networking and content marketing workshop from Stefan Thomas and Chris Marr
Are you attending a lot of networking events, but making very few sales?
Have you tried writing blogs, but it seems just too much effort with no return?
Are you brilliant at what you do, but you struggle to explain the value you deliver, so it’s really hard to get a “yes”?
I’ve dealt with all of this along the way. When I first went out networking I had no idea how to talk to people about what I did, or how to translate the value so that people knew what they were buying.
When I first started writing blogs and making videos, they had no real purpose, I was just doing them, because everyone else was.
Nobody wants to feel as though they’re not moving forward, and I certainly felt that. I felt like I was doing everything right – but something was missing, and because of that, I wasn’t making the sales I felt I deserved – sound familiar?
I’m no salesman. When I watch people who can effortlessly sell, I am in total awe. And the more I watched the really successful people, the more I realised they weren’t selling. At least not what I believed selling to be. They were simply making it easy for people to buy from them, and positioning themselves in such a way that people actively wanted to buy from them, and felt good about doing so.
Once that clicked, once I worked out how to achieve that, and continue to give massive value, it was as if a light, and a tap, had been turned on.
My networking made more sense, my social media made more sense, my blogging, articles and videos made more sense. And more than that, they all made more sales.
One of the people I worked with, and learnt from to help me make that change, is Chris Marr, founder of The Content Marketing Academy.
Together, Chris and I have developed a simple system, which you can implement to turn your networking, your social media, and your content marketing into sales, immediately.
On February 2nd, Chris and I are getting together to bring you a one day workshop which will revolutionise the returns you get from your networking, whether you network in real life, or using social media.
Do you want:
Your networking to actually work?
To really understand how to use content marketing to effortlessly drive your ideal clients to your door?
If you do, then you need to book onto this workshop right now.
Chris is an award winning business owner, based in Dundee, and founder of The Content Marketing Academy.
THE UK expert on content and social media, Chris is absolutely fanatical about seeing his clients and contacts succeed in business.
Every year, Chris organises Europe’s largest and best attended content marketing conference, with speakers and attendees from all over the world.
Stefan is the author of Business Networking for Dummies and Instant Networking and veteran of over 1000 networking events. He is the founder of The Networking Retreat.
Networking has been over complicated over the years and Stefan seeks to simplify it, so that his clients can start seeing immediate results from their networking, whether they are attending their first networking event, or their 1000th.
Stefan attracts business owners from all over the UK to The Networking Retreat in Oxfordshire, and is trusted by the likes of Lloyds Bank, Telecom Plus Plc, The Chartered Institute of Securities and Investments, and many others, to help them achieve more sales from networking.
What previous clients have said:
Claire McTernan – “I implemented one thing from The Networking Retreat and it resulted in a new client which gave me a positive return on investment within 6 days. That one client has now paid me over £7000 in fees”.
Louise MacLean – Technologistics – “The value for money we experienced from the workshop heavily outweighed what we could have possibly imagined. The content was rich, efficiently delivered, offered a good amount of staff-involvement and the day was the right pace without being difficult to follow – even for beginners like us!”
Samantha Rollins – Trinity Accountants – “within two months I went from an average of one client per month from networking, to five clients”
Bruce Hydes – Edgar Stuart Selection – “Having now begun to understand how content marketing could shape our professional image and reputation both as a business and individually, the investment of time and effort is a gimme rather than a chore.”
If you were getting it right, and your networking, social media and content was truly joined up – how much time and effort would you save?
If you were getting it right – how many more sales could you make?
This workshop is for you if:
You sell business to business services and you KNOW your networking contacts would benefit from working with you, they’re just not buying.
You sell business to business and know you could be charging more, and that your service is worth so much more than you’re charging right now.
You want the world to know about your personal brand – but need to know the exact strategies and tactics which people like Chris and Stefan have implemented to make it work for them.
This one day only event, in Oxfordshire, is limited to just 25 people and will sell out. Stefan and Chris only work together once a year, so make sure you take advantage of the opportunity to get your networking, content and social media working and benefit from that throughout 2018 and beyond.
The event will take place at Milton Hill House, the venue for The Networking Retreat for the last 3 years. Milton Hill House is a fantastic learning environment, with plenty of space for us to spread out, have 121s, and get the most benefit from the day.
Importantly, it is just a couple of miles from the A34 (Didcot junction), a short taxi ride from Didcot Parkway rail station, and around an hours drive from either Bristol and Heathrow airports.
Specifically, we’ll be covering:
How to use networking events to grow your network and nurture your existing contacts
How to use social media to keep in touch with those contacts at scale AND notice when people are ready to buy from you
How to develop a simple to implement content marketing strategy which will lead your contacts to that all important moment of trust.
How to use content to ensure you charge the right amount, and attract the customers who are thrilled to pay you the right amount.
You’ll receive all of our slides and course material, and can put everything into practice immediately – how much difference could that make to your business in 2018?
Eight people will get the chance to spend the evening with Chris and I, ask any questions about networking, content marketing, or business, have us feature on your podcast, blog or video, get dinner with us and just hang out with us.
Fancy that? Grab one of the very few tickets including VIP Dinner.
“I implemented one more thing from the Retreat and it has resulted in a new client which gives me a positive ROI within 6 days”
Claire McTernan – Employee to Business Owner
“within two months I went from an average of one client per month from networking, to five clients”
Samantha Rollins, Trinity Accountants