If you build your network the right way, including having a visible and appropriate presence on social media, it is possible to put yourself in the position where you are asked to contribute on relevant subjects. It takes some effort, it takes putting yourself in the right place at the right time and, when it comes to journalists, you have to react instantly.
Over time I’ve been asked to contribute to loads of articles on business networking, and three of them in internationally recognised publications The Guardian, The Telegraph and The Huffington Post / HuffPost.
Here’s links to each article, if you fancy a read:
PS – I help my clients generate publicity just like this, what could that be worth to your business? – https://thenetworkingretreat.co.uk/services