Business Networking – what's more important, product or personality?

I was asked the other day “what’s more important in business networking – product or personality?”. Here are my thoughts.

“I implemented one more thing from the Retreat and it has resulted in a new client which gives me a positive ROI within 6 days”
Claire McTernan – Employee to Business Owner

“within two months I went from an average of one client per month from networking, to five clients”
Samantha Rollins, Trinity Accountants