I'm loving the goldrush to Anchor.fm
If you haven’t found Anchor.fm yet let me explain what it is and what it does.
Anchor.fm is a new social media platform where you record a short message (up to two minutes) and that message (called a Wave) goes onto a timeline, rather like any other social media timeline you’re familiar with. Other users can listen to your wave, reply with a short message of their own, like your wave, and share it on their own timeline.
It has a great search capability so you can find Waves you’re interested in, as well as using hashtags in a really similar way to Instagram.
Think Twitter, but with your voice instead of 140 characters. That pretty much sums Anchor up.
The platform appears to be iPhone only right now. I have no idea whether that is likely to change.
As a number of people have mentioned over there, the “onboarding” process when you first register is a masterclass in how to do it. your are brilliantly guided through how to set up your profile and how to record your intro and first Waves.
Right now, the platform is extremely new. I’ve been there for four days which makes me pretty much a veteran over there.
Here’s what I love about it:
- It is voice rather than video. I don’t have to worry about what I look like and whether I’ve done my hair.
- It is voice rather than video. I feel more comfortable doing that in public rather than videoing myself with my phone.
- It is new and tiny in comparison to the other platforms. So there is a real community feeling as everyone works out exactly how it works and how to use it.
- I am finding new people I haven’t come across before who talk about subjects which I’m interested in.
- It is enhancing my Twitter timeline. As every wave is Tweeted and everyone who replies generates a Twitter reply as well, so I am finding new connections on Twitter.
- Two minutes is just long enough to say something, and not too long that it becomes boring.
- There is something intangible and friendly about the platform which I am really enjoying.
Taking on board some of Gary Vaynerchuk‘s advice over the years, one of the benefits of being an early adopter of new and emerging platforms is that you can build a following there, which will then increase virally, if you get it right. I am still in touch with a load of the people I “met” in my early days on Twitter. Actually I am as excited about the feeling of Anchor as I was back in July 2008 when I first discovered Twitter.
Whether it becomes the next big thing remains to be seen. Whether it turns out to have any sustained business use remains to be seen. But right now, I am having conversations with people who talk about networking all over the world. People who are finding out about my book – Business Networking for Dummies – for the first time.
And more to the point, I’m enjoying the conversation.
Here’s my tips for building your audience on Anchor.fm quickly (click the Play button):
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