So firstly, if you’re not familiar with Periscope yet, it is a live video broadcast tool, owned by Twitter. It exists as an app for both iOS and Android. And I wasn’t getting the hang of it at all.
All I had seen was people broadcasting – and that goes against everything I believe about social media. I have always believed, preached and evangelised is that social media is an extension to your real life conversations. It isn’t a broadcast, it isn’t an advertising media in the same way we use other advertising media.
So the broadcast element of Periscope was troubling me, it seemed self centred and narcissistic.
But I was being bullied into using it (in a good way, people were telling me I really should get on board with it as it was gathering pace. I hadn’t worked out how to use it for me though.
Every Tuesday, between 9pm and 10pm GMT there is #4NHour on Twitter. It’s a hashtag hour made up mainly of members of 4Networking and mostly people I know and have met in real life.
I decided to do the whole of #4NHour on Periscope. My first real go at Periscope and various people told me I wouldn’t last the whole hour and my audience would drop off.
It just went brilliantly. What I loved was that I wasn’t broadcasting, the comments and questions were appearing at the bottom of my screen and I was able to answer in real time and talk to people about networking. I had the #4NHour Twitter stream open on my Chromebook as well and there were people who were listening to the Periscope and interacting on Twitter, so I was keeping up with them as well and answering their questions both on Twitter and on Periscope. I was even getting some interaction on Facebook.
It was a very fast paced and manic hour with me furiously multitasking to respond to all of the queries I had coming in.
But it just worked and it showed the real power of social media – when you join up your real life networking with social, when you continue your real life conversations on social, when you use social to strengthen and move forward those existing relationships. That is when everything drops into place and that is when Periscope finally made sense to me.
Here’s a few tips:
- Just get on and do it – Periscope is new and there is loads of novelty around it right now. Get in and stake your claim on your piece of real estate for your business or your niche.
- It works best on a “proper” broadband connection. Broadcast Periscope for too long on a mobile or 4G connection and you will need to remortgage your house for your next mobile bill.
- If you want to do the sort of broadcast I did, interacting with Twitter at the same time, you really need more than one device on the go. On the night I had Periscope on my iPad, whilst Twitter and Facebook were open on my Chromebook.
- TOP TIP #1 – if you want to share your Periscope broadcast on Facebook and quadruple your audience, you need to read this article by Richard Eaton The App Man @RichardJEaton – “Periscope App Users – Here’s how to quadruple your audience”
- TOP TIP #2 – if you’re going to be sharing any links on Twitter, have them copied and pasted into a document ready to go, so that when people ask “Where can I buy your book?” or similar, you can just copy and paste it into a tweet to them right away.
AND – by coincidence I had a load of people from the northwest of England engaging with me that night – several of whom want to work with me. In the 36 hours since I did the Periscope one of them (the wonderful Gemma @HolisticDreamz) has found a venue for me and the Business Networking NOT for Dummies workshop is going to Blackpool.
End result – I’ve got the hang of Periscope. I got a load new followers on Twitter, Facebook, LinkedIn and of course Periscope. The people who were in on the broadcast got their networking questions answered for free. And I have filled a workshop, which is how I pay my bills.
Win – Win – Win.
Look out for me on Periscope – NoRedBraces.
Thanks for reading.