When your network goes to work for you
This is the tweet which I woke up to this morning. It’s Neil Sayer of iStead Business Presentations tweeting that he has found my book in the WHSmith at Birmingham Airport. For the record, that is his actual face.
So this got me thinking. How fabulous is this. Someone else has taken the trouble to promote my book for me. Someone else, on his way on holiday, has taken time out to make what amounts to a little advert for me and my business, which he has then shared across Twitter and Facebook (and I have then shared on Google+ and LinkedIn too).
When you spend the time building your network, delivering constant contact and constant value, this is one of the results. You don’t have to constantly ask people to share your stuff, people WANT to share your stuff
I reckon I’ve known Neil for about four years. He’s a longstanding 4Networking member and his company provides the awesome staging you can see in the photos of me speaking at The Business Networking Show. I can’t honestly remember if I’ve passed any real business to Neil, but I’ve certainly shared his stuff, joined in with a shared sense of humour and chatted to him in real life and on social media for those four years.
And now he’s been good enough not only to see my book in WHSmith, but to take a (very dubious) selfie and share it.
Building your network takes time and application and constant contact with your followers, friends and connections. It means being at the networking events and taking time to look for opportunities for the people in your network.
But when you do, when you really apply yourself to building and looking after your network, you create a network who wants to look after you. Even on Easter Monday. Even on their way to Disneyland Paris.